Innovative marketeers can put their brands firmly on the festival scene and connect with a youthful, millennial consumer group by partnering with intechnologyWiFi.

Earlier this year, Marketing magazine wrote that brands looking to promote themselves in the music festival space would do well to embrace the latest technology for consumer targeting and mapping customer journeys. In doing so, they would strengthen their connection to the ‘elusive millennial demographic’.

‘Millennials’ are a youthful consumer group, born between the early 1980s and late 1990s, who have grown up in a world filled with electronics, and live in one that is increasingly online and social-network-driven.

One of the ways brands can harness new technology and connect with this consumer group in the festival space could be through a strategic partnership with intechnologyWiFi, a leading provider of end-to-end WiFi solutions that address the connectivity, coverage and capacity challenges faced by festival and event organisers.

Beyond the installation and management of a free, open WiFi network across a festival location, intechnologyWiFi’s unique offering is the provision of sponsorship and advertising opportunities through its WiFi infrastructure and content, as well as real-time traffic, data analysis and capture.