Fresh thinking required as 4G shows signs of slowing

As more users scramble to join 4G networks, download speeds appear to be on the way down. But what’s the solution?

Last week, The Guardian (citing a recent Ofcom study) reported that 4G networks in Britain are showing signs of a slow down, as more and more users subscribe to the much-lauded, ‘superfast’ mobile data service.

Reportedly, the average 4G download speed across the four leading mobile networks fell to 14.7Mbps from 15.1Mbps between the spring and winter of 2014. Furthermore, The Guardian suggests that these speeds are well behind the average speed of home broadband over a fixed line, which reached around 19Mbps in 2014.

When the network becomes shared amongst more users, the average is going to decline – the art of network planning is to ensure it doesn’t decline too much.

James Barford, telecoms expert at Enders Analysis

A concerning problem that requires a solution

For all the slick advertising and promises of a new dawn in mobile data opportunities behind it, 4G may not be living up to expectations. With the rise of the ‘mobile first’ mentality and demand for ‘always on’ connectivity, however, an efficient, reliable data connection is becoming a necessity, not a luxury.

4G network slow-down issues related to increasing numbers of mobile devices could, of course, be avoided with the installation of free, efficient, public WiFi networks in town and city centres, as well as places of high-user density, such as sports stadiums and open air events (e.g. festivals). Implementing such networks is not a distant utopia – the technology and expertise exist to make it happen right now – and it is up to budget-holders to take the long view, build a vision for their WiFi-connected town, city, stadium or event, and choose an end-to-end provider that can help them deliver it.

intechnologyWiFi provides an unrivalled, end-to-end, truly free WiFi solution that addresses the connectivity, coverage and capacity challenges faced by stadiums, town and city councils, and event organisers, while at the same time offering significant revenue-generating opportunities.

intechnologyWiFi is part of Intechnology plc and is owned by Peter Wilkinson, one of the UK’s most successful technology entrepreneurs, with a proven, 30-year track record in delivering profitable, free technical solutions, including the first free consumer internet service, Freeserve. intechnologyWiFi brings with it all the heritage, knowledge and resource of Intechnology plc, together with robust manufacturing and support facilities, a strong financial position and the expertise in IT to make your WiFi dream a reality.

If you would like to discuss your options for developing a free WiFi solution for your town or city, please get in touch. The team would love to speak to you.


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Whether you’re a local authority looking to provide public WiFi or seeking a connectivity solution for Smart Cities, the IoT or 5G / Small Cells in your town or city, or if you are interested in partnering with us around the Connected City Platform in any of our forthcoming town and city roll-outs, we’d love to explain more about who we are and what we do.

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